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Your AI marketing manager for books

Sell more books with AI-powered advertising

BookPilot AI finds your ideal readers, creates your advertising campaigns and helps you discover which ads actually drive sales.

Free plan, no card required. Explore the full product with sample data before you sign up.

The problem

Writing the book was the part you knew how to do

Most authors publish into silence — not because the book is weak, but because advertising is a second profession. These are the walls people hit.

🔍

Finding the right audience

“Women 25–65 who like reading” is not an audience. Knowing which reader to speak to is the whole game, and nobody teaches it.

Writing ads that aren't blurbs

Ad copy and back-cover copy are different crafts. A description that sells a browsing reader stops a scrolling one cold.

🎨

Creating the visuals

A cover on a plain background is not a creative. Reels, carousels and quote graphics each want their own idea.

Understanding Meta Ads

Campaigns, ad sets, ads, objectives, learning phases, budgets. A tool built for agencies, handed to a novelist.

🧪

Testing more than one message

One ad is a guess. Testing needs several angles at once and the patience to let them run.

📉

Knowing what actually worked

Clicks are easy to see. Whether any of them became a sale — and what that sale cost — is the number that decides everything.

How it works

Book → reader → angle → creative → campaign → sale

Six steps, in the order a marketer would actually take them.

1

Add your book

Title, description, genre, price, sales link and cover. A sample chapter if you have one — it sharpens everything downstream.

2

AI finds your readers

BookPilot reads the book the way a publisher's marketing lead would and proposes three to five reader personas with the reasoning behind each.

3

Generate campaigns

Ten or more marketing angles across emotional, curiosity, transformation and practical categories — then copy and creatives for the ones you pick.

4

Launch ads

Connect your own Meta ad account. Campaigns are built paused and only start spending when you say so.

5

Track sales

Spend, clicks, conversions and revenue in one dashboard, with website-attributed and Amazon-attributed sales kept clearly apart.

6

Optimise

The advisor points at what the numbers support: which creative to keep, which to rest, and what to test next.

AI reader intelligence

It starts by understanding the book

Generic ad tools start from a product and an audience you supply. BookPilot starts from the manuscript. It reads topic, genre, description, themes and the emotional and practical reasons someone buys a book like yours — and shows its reasoning, so you can disagree with it.

  • Positioning and the core promise the cover makes
  • The reader problem and the transformation on offer
  • Emotional themes and purchase motivations
  • The objections that stop a fitting reader from buying
  • Three to five reader personas, each with its own messaging
Example persona

The Woman Rebuilding Her Life

35–52 Personal development Psychology Career change

Pain points
Feeling stuck; uncertainty about what comes next; a life transition she didn't choose.

Motivation
Wanting a clear, practical path into a new chapter rather than encouragement alone.

Suggested message

“Starting over doesn't mean starting from nothing.”

Example output for a sample book. Personas are built from interests and life stage — never from health, religion, ethnicity or other protected characteristics.

Creative factory

Every format, built from the angle you chose

Instagram Reels, Stories, Facebook ads, quote graphics, book mockups and carousels — each one tied to a specific reader and a specific marketing angle, so you always know what a creative was testing.

Reel · 0–3s hook

“Everyone told me to start again. Nobody told me how.”

Instagram ReelEmotional
Story

Chapter one is the hardest. Here's what it asks of you.

Instagram StoryCuriosity
Feed ad

A practical plan for the year after everything changed.

Facebook adPractical
Quote graphic

“Starting over isn't failure. It's the first honest page.”

Quote graphicIdentity

Example concepts for a sample book. BookPilot writes the copy and the art direction for every creative; image and video rendering is on the roadmap and is marked as unavailable in the product until it ships.

Performance intelligence

The numbers that decide whether to keep going

Spend, clicks, click-through rate, cost per click, conversions, cost per acquisition, revenue and return on ad spend — calculated from your campaign's own data. Where there isn't enough data yet, BookPilot says so instead of showing a zero.

Spend
€110
Clicks
284
CTR
2.8%
CPC
€0.39
Conversions
47
CPA
€2.34
Revenue
€423
ROAS
3.85×

Illustrative figures from the sample campaign in the demo workspace — not results from a real book.

AI recommendations

A second opinion that reads the data with you

The advisor looks at what your campaigns actually did and tells you what it supports — including when the honest answer is “not enough data yet”. It recommends. You decide. BookPilot never increases your spending on its own.

  • Which creative is pulling ahead, and how confident that call is
  • Which one has spent without converting
  • Which angle is outperforming across campaigns
  • What to test next, and what would make the answer clearer
BookPilot AI Advisor Confidence: medium

“What should I do today?”

Creative #4 is generating a materially higher conversion rate than Creative #1 over 620 clicks — enough to act on, not enough to bet the whole budget on.

  1. Keep Creative #4 running.
  2. Build three variations of its hook.
  3. Reduce spend on the weakest creative.
  4. Let the variations gather data before raising the total budget.

Example answer using the demo workspace's sample campaign.

Pricing

Start free. Upgrade when it's paying for itself.

All prices in euros, excluding VAT. Your advertising budget is separate and always goes directly to the ad platform.

Free
€0
per month
  • 1 book
  • Book analysis + 5 AI generations
  • 3 creatives
  • Basic analytics
  • Demo campaign
Start free
Author Pro
€49
per month
  • Unlimited books
  • 500 AI credits per month
  • Advanced creatives and video scripts
  • Meta integration
  • Advanced analytics
  • Optimisation recommendations
  • Attribution tools
Choose Author Pro
Publisher
€149
per month
  • Multiple authors and books
  • Team members
  • Advanced analytics
  • Campaign management
  • Priority processing
  • Publisher dashboard
Choose Publisher

FAQ

Questions worth asking first

Does BookPilot spend my advertising budget?

No. You connect your own Meta ad account, and Meta bills you directly. BookPilot creates campaigns paused; nothing spends until you launch it, and the advisor never raises a budget on its own.

Can it track my Amazon sales?

Not directly — nobody can. Amazon does not expose per-ad sales data to third-party tools. What BookPilot supports is Amazon Attribution: if you have an eligible Amazon Attribution account, its clicks, detail-page views, add-to-carts and purchases can be imported and reported alongside your ad spend. Amazon-attributed sales are always labelled separately from sales tracked on your own website.

Will the AI predict which ad will sell?

No, and be careful with any tool that says it can. Every generated creative gets a predicted-quality score — a judgement about hook, clarity and audience fit before it runs. What actually sells is decided by campaign data, which is why the analytics and the advisor exist.

Will it invent reviews or claim my book is a bestseller?

No. Every prompt is bound by rules that forbid inventing awards, bestseller status, review quotes, sales figures, endorsements or guaranteed outcomes. If you supply real review text, it can use that. If you don't, it writes copy that works without it.

What happens to my manuscript?

Sample text you upload is used to analyse your book and generate marketing material, and is stored in your account. It is never used to train a model, never shared with other users, and you can export or permanently delete everything from Settings at any time.

Do I need to know how Meta Ads works?

No. The campaign builder asks about your book, your reader and your budget, and translates that into the campaign, ad set and ad structure Meta expects. You can still open Ads Manager and change anything — it's your account.

Can I try it before signing up?

Yes. The demo workspace runs the whole product on a sample book, with every screen marked as demo data. No account, no card, nothing to cancel.

Is my data handled under GDPR?

The product is built for European users: data export, account deletion, consent records and privacy settings are in the app itself. See the privacy policy for the detail. It isn't legal advice, and it doesn't replace your own obligations as a controller of your readers' data.

Your next reader is already scrolling

Add your book, meet your readers and build your first campaign in an afternoon.